An abridged version of this advert may have caught yr eyes and ears on the telly lately: heavily influenced by Roger Vadim's Et Dieu... Créa La Femme, and with assorted Nouvelle Vague references thrown in (the Madison scene from Bande à Part, and Umbrellas of Cherbourg, anyone?), plus music by our fave Franco-German lo-fi/punk/rockabilly/8-bit/electronic pop/trash duo Stereo Total. Even for someone who finds the whole "perfume thing" over-rated, over-expensive, throat stinging and eye-watering, the Dior Addict advert is a visual and aural treat*
It's not the first time Stereo Total's I Love You, Ono has been used in an advert, and we hope that Plastics get a little cut of the royalties on each and every play, for it was they who wrote the song.
[If anyone out there has any music by Plastics, we would love to hear it - get in touch.]
*trust me, you absolutely will not see me heading for the nearest perfume counter.